How do they make us buy it

When we go shopping, usually we find ourselves buying things that we really don’t need and if we have only few things on our list, we are coming out with twice as much. Surveys find that about 40% of what we actually buy in the supermarket are impulse items, products that were not on our list. You may not be aware, but this is happening not accidently or that you just felt a little frivolous . The retail industry spends a lot of time and money into creating all sorts of devious tricks to make you buy their goods and spend more money than you want to. In my presentation I want to introduce you to the ways, that stores manipulate you into spending more than you had planned.