World Social Marketing Conference

What is Social Marketing?

Social marketing is supposed to be used to change or maintain people's behaviour and benefit the whole society. Unalike commercial marketing, the main goal of social marketing isn't financial, its the improvement of the society that matters the most.

In conferences they are also talking about Inbound Marketing

As we know in today’s world costumers no longer wait for a sales person to call to get information about a product that may help them do their work better. vIn fact, they may no longer even visit your company website as the first stop in their buyer search. They look to social media and content sharing for information to frame their decisions.